Creative Branding Agency in Blackpool, Lancashire

Brand

New. Pre-loved. A bit of a mess. Wherever you're at with your brand identity, we're ready to give it a creative shot in the arm.

Brand Strategy

You’ve already got a brand. Ok, so it’s not Coke or iPhone (unless it is, in which case, well done you) but it’s well respected in the industry and performing perfectly well thank you very much. But then, something happens… Some upstart muscles in on your territory. You find the brand that used to fit you like a glove now restricts you like a tiny leotard or fits about as well as a cheap Xmas jumper. Brand strategy is about digging into the DNA of your business(es) to understand what really matters, what fits where, and what to prioritise.

Time to plan?

Brand Positioning

Disney+ is a streaming service just like Netflix and Amazon Prime. But Disney don't tell you that. Instead they offer you "the greatest stories in one place." Disney know that people don't buy. They choose. You don't get time to walk people through the finer points of your logic. Instead, you need a simple, compelling position that's even shorter than an elevator pitch. Get yours right and people will sit up and notice it.

All clear?

Brand Identity

Yes, brand identity means taking a look at your logo, but it’s so much more than that. It’s the type and tone of the words your business uses when it talks to people. It’s the colours that really work (imagine if the McDonalds golden arches weren’t golden). It’s the ‘ding’ or whoosh’ that tells everyone who hears it that it’s you (think the ‘da-dum oooohhhhh’ when you load up Netflix). It’s words, pictures and sounds. Wrangling all that gets a lot easier when it all fits around one big idea.

Let's create yours

Messaging & Tone of Voice

Hello. Hi. Hey! Wazzuuup? It’s funny isn’t it? Just by changing the one word you choose to greet people, you can completely change their perception of you. Imagine the difference the rest of what you say can make. Your brand’s words and pictures should be a great partnership: Lennon and McCartney. Ant and Dec. Tess & Claudia. Individually they can be good. Together they can be Strictly, tangoing up fab-u-lous reactions. That’s the value of getting the messaging and the tone of voice right.

Be words-worth

Naming

The Big Mac started life as The Aristocrat. Vaseline started out as Wonder Jelly. Which is kind of terrifying. A great brand or product name needs to be simple to say, spell and remember. Which is just one reason why IBM probably didn’t sell too many computers back when they were the Computing Tabulating Recording Corporation. If you need to explain it, repeat it or get a flipchart out and draw diagrams about it, your name probably doesn’t work. So let’s create names that need no explanation…

Get a name to remember

Contact us for more information

Other types of work we do.

Jonesco Brand Identity

In a way creating a brand from scratch is easy. But finding the best way for a brand to modernise a rich and successful heritage is much trickier. And that's the challenge our friends at Jonesco in Preston came to us with. They needed to create a brand foundation that would let them build a more distinctive offer in a world of lookalike products and competitors. But crucially they needed us to do that while maintaining their heritage in a modern way.

RBSL Brand Identity

Maintaining focus on branding projects is tough. But imagine juggling two separate groups who want to turn two brands into one? Well that's exactly what happened when Rheinmetall joined forces with BAE Systems Land.

Inspired Energy Brand Identity

Inspired Energy are a brand on a mission. In double quick time, they became an established, respected organisation at the top of their game. That success was in large part down to the amount of emphasis they put on their brand at their heart of their success.

Evolution Brand Identity

Evolution are a brand on a mission. From their roots as a small start up, they came to Think! to turn them into a powerhouse of a brand in a short space of time. The way to do that is to make sure you stand out. Through a combination of collaborative workshops and creative sessions at Think! we created a palette of distinctive assets to set Evolution apart from the crowd.

BAE Systems Spark

One of our key roles as a selected agency partner for BAE Systems is to look after their brand - and that includes how to creatively develop sub-brands. So when BAE Systems launched a new learning platform in 2021, we needed to work our magic on this dazzling new sub-brand.

Glover's Swim School

When it comes to the competitive world of branding, it’s often a case of sink or swim. For Glover’s, we set out to ensure it was the latter.