Marketing

Marketing

Let’s not be delicate about it, selling is what a marketing campaign is designed to do. And when the world is this bloomin’ noisy, that’s no mean feat. So how are you going to do it?

Campaign Strategy

Any campaign worth its salt is rooted in a clear understanding of the target market. Without that, no amount of snazzy design will save the day. That’s why we insist on making sure we know exactly the problem our ideas has to to fix before anything else. We’ll use our strategy and smarts to unpick the locks of even the toughest audiences. Once we know what we’re up against, we’ll be able to make a big splash for your brand.

Integrated Campaigns

When no one is focused on anything for too long you can’t expect one ad in one place to hit home. So if you want to make a big noise, it’s not just what you say and how you say it. It’s where you say it that counts. That’s the beauty of an integrated campaign with Think!. Yes, your ad zings like a lemon on steroids, but it also targets your customers like a sniper and zeroes in on them wherever they are – online, in print, in app or by email. And the more impressions you make, the more of an…er… impression you make. Grab their attention.

Social Media

They say that social media is the new billboard. In fact it’s better than that, since people actively choose to swipe through these ad supported platforms daily. See, the trick to social is to break all the rules of branding. Staying consistent and on message? Yeah that’s a turn off on social. Most brands treat their social accounts as an excuse to retweet how much their 4 best customers love them. Social media is for people, and people do a nifty job of outsmarting brands who try to play it cool every day. The best way to show up to social is to have something to say, and to say it in a more casual way than you might in your normal channels.

Email Marketing

Ding! That’s your inbox again. Stashed in there right now are some messages you really don’t want to open, the odd newsletter, and a bit of spam that may as well have ‘bin’ written in big letters on it. Lots of it you skip. Even more you ignore. But what’s this? Something clever. Something that makes you laugh or say, ‘I’ve never seen that before’. Something that gets your fingers tapping, clicking or swiping. That’s the result we’re after. And that’s what we can do for your next email campaign.

Out Of Home Advertising

Out of home advertising is easily abused. If you’re not careful a campaign can end up trying to cram the kitchen sink in; casually forgetting that most people see your ad for less than 2 seconds. Out in billboard land, it’s best not to try to do too much. Maybe a handful of words? Or how about no words but a great image? Whether it's on a screen or on paper, the best campaigns are single minded and keep it tight. When being ignored is the only risk, we can help you knock your out of home campaigns out of the park.

Radio

Video killed the radio star. Right? Wrong. While most visual marketing tools are at each other’s throats trying to snatch a millisecond of your time, radio serenely carries on reaching most of the UK population every week. But how do you tell a brand story without fancy pictures? Well, one big advantage is you don’t have to pay for expensive sets and shoots. Instead, a team of talented writers who can set the scene and draw your audience in via sound. Terms and conditions do not apply.

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BAE Systems 'Too good to waste' Campaign

BAE Systems 'Too good to waste' Campaign

You already know knowledge is power. But shared knowledge is dynamite. And that's doubly true when it comes to understanding what we can do to improve our impact on environment. That's why BAE Systems came to us to help them share what they're doing to reduce their environmental impact.

Our response? An engaging box, designed to break everything down into engaging and manageable chunks.

BAE Systems Waste Campaign advertising & pull up

BAE Systems Waste Campaign

The world is in a battle with waste. So much of what we use could have a new life, if only we knew where to put it. And you know what? People do recycle - but sometimes they need a little jolt to do it. That's why we created a campaign to transform the habits of different sectors of BAE Systems - from Land, Sea, and Air to Submarine. To do this, we put recycling bins in the spotlight by using space in carefully selected locations to highlight our campaign posters.

Utility Insights logo design

Inspired Energy - Utility Insights

Sub-brands are tricky to get right. Sometimes you need them to be a close cousin of your main brand and others they need to be poles apart. So when Inspired Energy came to us to develop a sub-brand - our pencils were sharp and ready to go.

BAE Systems Energy Saving Campaign posters

BAE Systems 'Energy Saving Waste' Campaign

Wasting energy is no joke. But making a joke about it is a pretty good way to get peoples’ attention. BAE Systems asked us to help them with a poster campaign that would show employees how much energy they waste over the Easter holiday. To connect with a large audience, we took a tongue-in-cheek approach with some creative copywriting to deliver the vital statistics in a way we can all relate to. The campaign was such a success that BAE Systems asked us to do the same at Christmas. An important message delivered in a fun way is always a great way to get your point across.

Inspired Energy direct mail design

Inspired Energy Landing Pages & Mailer

Breaking down industry changes, compliance regulations and partnership services into an easy-to-digest format was a task that needed bright ideas. We were more than willing to step up to the plate and produce a series of outcomes for Inspired Energy, including a printed concertina booklet and a series of digital landing pages.

BAE Systems Beware The Brew Campaign mug

BAE Systems 'Beware the Brew' Campaign

How do you get a serious message across? Conventional wisdom says that your message should also be serious. Right? Actually, erm... no. If you want to get attention, you have to pay attention to what people pay attention to, if you catch our drift. That's usually not boring information, as you'll know from the last time you ignored the safety demonstration on a plane.