Inspired Energy - Utility Insights

Inspired Energy - Utility Insights

Sub-brands are tricky to get right. Sometimes you need them to be a close cousin of your main brand and others they need to be poles apart. So when Inspired Energy came to us to develop a sub-brand - our pencils were sharp and ready to go.

Utility Insights VIP card design

The goal? To develop a sub-brand that would attract audiences to Inspired Energy’s series of nationwide forums, webinars and podcasts. The challenge? To make the sub-brand as compelling as its parent. Not an easy task. But one we we absolutely loved digging into.

Inspired Energy - Utility Insights

Whether it's a master brand or a sub-brand, the same rules apply. You need a set of distinctive assets to help your brand stand out. So we developed a logo, a colour palette and a suite of dynamic, abstract waves to be our hero visuals. These were paired with the Inspired Energy Midnight Blue as a nod back to Inspired Energy.

Inspired Energy - Utility Insights

From that foundation we developed a range of integrated creative outputs to bring the brand to life. We created concertina booklets, pull-up banners, digital email campaigns and a website including members-only access. The VIP client portal differentiates itself with an alternative colour palette. All this was the result of plenty of time thinking about how to craft a sub-brand that did the business. Some would even call it inspired....

Spread the word, share the love, pass it on. If you like this article, feel free to share using the handy link below.

Wanna get in touch?

Inspired Energy - Utility Insights

Paul Hough

Creative Director

Get in touch with me

Contact us for more information

BAE Systems Waste Campaign advertising & pull up