Inspired by the Cannes Film Festival, Cannes Lions aims to ‘explore the value of creativity in branded communications’ by playing host to a series of talks, panels, exhibitions and events, all of which address opportunities and challenges faced by those who work in creative industries.
For the world’s biggest corporations, Cannes Lions offers brand exposure, with hundreds of senior figures attending to share and discuss industry changes. Keynote speakers from the likes of Google, Netflix and Coca-Cola (not to mention a whole host of exciting new start-up organisations) try to reflect on the past year and offer insight into what strategies will succeed in the year ahead.
The festival also represents an opportunity for professional creatives to be seen. Visitors are urged to not just sit back and listen, but network and mix with other attendees. Forming relationships with like-minded visitors, as well as sharing knowledge and strategies, can open doors for a wide range of collaborative projects.
Impactful and memorable examples of creative work epitomise what Cannes Lions is all about – with last year’s festival showcasing more than 30,000 projects from 90 countries, visitors are never short of inspiration.