The concept of brainstorming was established by advertising executive Alex Osborn, who began to devise methods for solving creative problems in 1939. The idea involves storming a creative problem “…and doing so in commando fashion, with each stormer attacking the same objective.”
The aggression of such a quote seems so fitting – there’s something empowering about the term, as well as the process. But in order to brainstorm successfully, we need to enter the creative mindset. This can be difficult, especially since it is human nature to suppress our own ideas (as well as the ideas of others) out of a lack of creative confidence. So, how exactly do we create a space in which people are comfortable to let their creativity roam free, and how do we brainstorm successfully?