PIC aren't your traditional investment company. And when you're not traditional, you don't want your brand to be traditional either. They came to us to find a brand that would a help them stand out and show off their values. The wordmark and structured graphic uses a geometric triangular grid to reinforce strength and reliability. The angled elements within the mark are a little nod to the idea of forward thinking.
We followed the brand up with creative stationery and a fully responsive website, which showed off PIC's forward thinking, strong and reliable credentials. A forward thinking, strong and reliable investment company? Sounds like a safe bet to us.
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BAE Systems Ventilator Naming & Brand Identity
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