As they say, a picture paints a thousand words, so naturally we all find it easier to engage with complex data when it’s communicated visually. BAE Systems has ambitious plans to assemble comprehensive data about diversity within the workforce. Big challenge, starting with engaging everyone in the process.
We helped them to find a simple and engaging solution to let their employees know what they could do to help, whilst sharing what was already known to highlight the gaps. Simple icons, bold typography and clean on-brand layout made this campaign a success, with increased engagement across the business.
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