BAE Systems Company Strategy,

BAE Systems Company Strategy

BAE Systems Company Strategy,

Strategy reports are changing. Employees demand they can access the report when it works for them, and they definitely don't want to be trudging through a dull slab of print. BAE Systems asked us to tackle that challenge by creating a hybrid digital & print report that would inspire employees to contribute to their own future success.

BAE Systems Company Strategy,

To inspire you have to focus on the engagement factor. That's why we produced not just a printed booklet with a digital version but also an interactive PDF. The interactive PDF is engaging and user-friendly. And it also effectively communicates how BAE Systems and its employees share a commitment towards personal improvement.

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BAE Systems Company Strategy,

Paul Hough

Creative Director

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BAE Systems Company Strategy,

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