Ambitious plans are bread and butter to a brand like BAE Systems. Turning that plan into a readable and interesting document is bread and butter to us. Not that it's easy mind you. BAE Systems Land are as ambitious and forward thinking as they come, so we had a lot of magic to squeeze into the bottle here.
We had to digest and understand what they wanted to say before we got our pencils sharp and started to design stuff. But that research & understanding allowed us to highlight their areas of focus and growth for the year ahead. We summarised the company’s strategic aims, long term targets and investment plans. In the end, the 2018 BAE Land UK Strategy proved to be an effective tool outlining the bright future that lies ahead for the company.
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