Writing skill
If you’re having trouble expressing your concepts or brand message in an appropriate way, then why not pass those concepts on to someone who can?
1
minutes read.
October 19th, 2018.
As we said in our National Read a Book Day blog post: words can be inspiring. Despite this, they are often left on the back-burner when it comes to design.
“All you have to do is write one true sentence. Write the truest sentence that you know.” – Ernest Hemingway
But copywriting is as much a part of the design process as any other element – it must not be overlooked. Good copywriting is so much more than throwing words onto a page. You need to be able to explain your brand to your audience in a clear, engaging way. Using words creatively can be extremely valuable in terms of attracting people’s attention, something which applies to every single brand out there – without exception.
Think about it this way: the goal of any company’s branding is universally simple: to convey a message or set of values, with the ultimate aim of attracting a specific audience. Every good piece of branding provides a voice to go alongside the visuals. And what do voices do best? They communicate. It’s important not to prioritise visuals over words, and vice versa – both elements influence each other. Good copy combines with good design to both establish and reinforce the message.
All of the above leads us neatly into the following question: why hire a copywriter?
Time constraints
Perhaps you simply can’t allocate enough time to carefully craft your ideas into a strong piece of copywriting. Delegating the job to a copywriter would mean one less task to worry about.
Lack of organisation
Maybe you need help organising and structuring your ideas. Copywriters work methodically to deliver a piece which will get right to the heart of the matter and convey your concepts clearly.
A fresh perspective
Spending too much time around a concept or set of ideas can be detrimental. The outsider’s perspective that a copywriter brings could be the key to kickstarting the idea that’s been stagnating in your head, adding a fresh layer of excitement to the message you want to deliver.
Don’t take a chance with copywriting – get in touch with us today to add some words of wisdom to your branding project.
