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Located in Cleveleys a stone’s throw away from the sea front, Charlie James Pie and mash is all about serving up crustworthy smiley pies to their customers. They press all of their pies themselves daily with fresh and locally sourced ingredients, a true family run business named after the owners’ six-year old son. With a strong community feel and built on family values, the authentic welcome you receive makes Charlie James an experience eatery their competitors can’t compare to.
When it came to building their em_pie_re, they knew the perfect creative team they wanted to help with their vision. We created a new, inclusive brand based upon their values, then applied it across digital content for social media, a website, print materials such as menus and loyalty cards, display signage and window graphics.
Instore, we consulted on interior elements and design considerations to help create a strong sense of the brand’s image from the moment you step inside, and ensure a continuity of branding from webpage to store.
We got the opportunity to be there on the grand opening weekend when all our hard work was revealed. It was fantastic to see how it had been brought together (and brought to life) in the space. The food was also fantastic and we now have our first order ready for when they start their delivery service.
