The Raptor brand represents a compact, powerful and capable product that is a leader in its class. Everything that the branding needed to be.
This brand had to be so much more than just a logo; it’s every touchpoint associated with the Raptor product range. Powerful brands are bold, consistent, recognisable.
We designed a set of brand assets with a strong wordmark, complemented by a powerful and instantly recognisable claw slash, setting Raptor apart from competitors with a distinctive and memorable visual identity.
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