Any business is only as good as its people. We all know it - but not every business says it. Not BP though. They came to us to create a pocket guide and interactive PDF to promote their vision of becoming the industry’s leading Downstream business. As you can imagine, both formats were wildly different and so they needed attacking differently to showcase the brand properly.
Our guides communicated BP’s ambition to place people at the heart of its organisation. On top of that, BP asked us to help them produce the z-card in multiple languages. Being an international company, it was important that they were able to engage their employees and be inclusive to a diverse workforce.
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