Communicating complex information can be a challenge, but as someone once said, a picture paints a thousand words. BAE Systems were keen to show the positive impact that the 2020 Covid lockdown had made to their carbon footprint, so we helped them to find a simple and engaging solution to let their employees know what they could do to continue making a difference.
Simple icons, bold typography and clean on-brand layout was exactly what was needed to make the data and messaging instantly engaging for their intended email campaign.
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Jonesco Brand Identity