When you get down to it, design needs to turn insights into action and ideas into reality. But beyond a funky surface makeover (and we promise your stuff will look very funky indeed), creative design is about going further. It’s about giving people a wry smile. A nod of appreciation. A chuckle to no one in particular. That’s when you know your little moment of ‘wow’ has made an impact. That’s when you know they’ll remember you. From digital to print, websites to brochures, to expo stands and even the walls of your office, we can (literally) take your brand further and make it work harder without you needing to do anything other than call us.
Film & Animation
“Wouldn’t it be great,” someone says in the meeting, “if we could do a short movie about this? We could have an animated character and everything. It’ll be brilliant.” The thing is, it really could be brilliant. A movie – animated or not – is great for holding the attention in a way 300 words or a 300 slide PowerPoint deck never could. It engages. It drives likes, shares and all the other things you’ll be focused on if you’re doing a social campaign. And when you want your product or business to make a big impression, that combination of motion, sound and story sells your brand like nothing else. But who do you get to turn a big idea into an actual movie? That would be us…
Branding is about finding that big idea and bringing it to life. Sometimes, that demands a really big canvas. That might be an obvious thing to do if you run a retail store, hotel, airline or restaurant. But what about the office reception area? The boardroom? The workspace? Branding the environment isn’t just POS, signage and exhibition stands (although we do those too). It’s walls and doors, windows and lifts, wall art and foyer installations. And it’s a fantastically powerful way of making sure that, every step your staff, guests or customers take, your brand stays with them. A great brand shouldn’t be tied up or chained down. A 4” screen can’t contain it. So let’s turn your branding up to 11 and really let it loose.
You’re building an IKEA bookshelf and, despite the fact you’re pretty rubbish at self-assembly, the instructions make it easy. Or maybe you’re sat on the plane looking at the aircraft safety card and, no matter what language you speak, you understand where the exits are, where the life jacket is and what to do with that pointless whistle. In these and bucketloads of other situations, words are no good. Words would just get in the way or leave you more confused than when you started. But an illustration? Now you’re talking. Or, to put it another way, now you’re showing.A great illustration just makes sense. Let us show you how.
You make extremely cool stuff that comes in lots of shapes, sizes and colour options. You could take a shot of every single one. In every possible setting. From every angle and in every combination. But by the time you’ve finished it’ll be 2050 and your photographer will be old and (probably) very rich. Let’s speed things up a bit. 3D design is about flexibility and possibilities. It’s about seeing what that sofa could look like in any of 100 different fabrics without needing the sofa or the fabric to exist just yet. That’s great for eCommerce. But it could also make your app appeal, your promo video pop or the expo explode. 2D could do the job. 3D will make the difference.
“The secret of being boring is to say everything”. Voltaire said that, and we promise that’s the first and last time we’ll quote a French philosopher. But he was right. Great copywriting isn’t just about finding the right words. It’s about knowing when to shut up. Sometimes it’s about telling a story. Sometimes it’s about the technical details. Sometimes it’s just about the ‘buy now’ or the ‘add to cart’. Most importantly, your words need to not only encourage readers to keep reading. They need to make them click, like, buy, call or message. And then they need to stop before they outstay their welcome. So let’s get it right. And write.